Search Engine Marketing Value Equation
What Makes Our SEM Strategy Different?
Apparently, many SEO firms still using an outdated equation for creating value for their clients. What does this mean to you? You run the risk of overpaying a search engine optimizer to under-deliver results. How could this be? Most search engine optimization companies only claim they can deliver your site traffic. And the truth is that traffic alone won't pay the bills!
Here is the outdated formula that most SEOs use:
Value to client = quantity of traffic delivered
Most search engine optimizers consider their work to be complete when your site just gets traffic. Most are not very concerned with how profitable your site actually is!
Finally... Profit-Driven SEM
Times change quickly online, and we've learned that increased traffic does not create value for companies. The current SEM equation that Scenergy Marketing utilizes for creating value is composed of three factors:
- The site's quantity of traffic (multiplied by)
- The site's customer conversion rate (multiplied by)
- The monetary value of its completed action point
This formula acknowledges that traffic alone does not create value. By including your site's conversion rate and the value of your offering into the calculation, this method more accurately reflects the factors needed for a website to create value.
Now, see how Scenergy's 360° Approach incorporates this profit-driven formula into our daily search marketing tactics.
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What Makes Our SEM Strategy Different?
Apparently, many SEO firms still using an outdated equation for creating value for their clients. What does this mean to you? You run the risk of overpaying a search engine optimizer to under-deliver results. How could this be? Most search engine optimization companies only claim they can deliver your site traffic. And the truth is that traffic alone won't pay the bills!
Here is the outdated formula that most SEOs use:
Value to client = quantity of traffic delivered
Most search engine optimizers consider their work to be complete when your site just gets traffic. Most are not very concerned with how profitable your site actually is!
Finally... Profit-Driven SEM
Times change quickly online, and we've learned that increased traffic does not create value for companies. The current SEM equation that Scenergy Marketing utilizes for creating value is composed of three factors:
- The site's quantity of traffic (multiplied by)
- The site's customer conversion rate (multiplied by)
- The monetary value of its completed action point
This formula acknowledges that traffic alone does not create value. By including your site's conversion rate and the value of your offering into the calculation, this method more accurately reflects the factors needed for a website to create value.
Now, see how Scenergy's 360° Approach incorporates this profit-driven formula into our daily search marketing tactics.