Social Media Optimization
Social Media defined:
the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media usual refers to situations where individuals create content or share content created by other individuals.
What is Social Media Content?
Social Media "Content" can be
any variety of content, such as:
- Text - like Wikipedia
- Photos - like Flickr
- Video - like YouTube
- Audio - like podcasts
- News - like Digg
- Bookmarks - like Del.icio.us
- Social Networking - like MySpace
- Message Boards
Digg is not a Marketing Strategy.
Many novices refer to the, "just get your site on Digg," social media marketing strategy. But reality is that an appearance on Digg just creates a "One hit wonder" effect - it rarely provides any long-term value.
The most common result of a website being "Dugg" is a flood of non-interested visitors that stay for 3-5 seconds and definitely don't buy anything.
Plus, your server may freeze up, preventing your site from being browsed by legitimate visitors who are actually potential customers.
The lesson? Digg is not a marketing strategy.
Social Media Optimization is the method of using services like the above social media sites to:
- Identify and segment those individuals in your market most receptive to your message
- Influence those individuals in a way that brings sustainable, profitable results
What is sustainable marketing?
Marketing is sustainable when it enables your business to create positive relationships with those individuals you are marketing to. Lasting relationships with your customers are an asset to your business.
Engaging in open conversation is sustainable. Sending bulk email SPAM is not.
Transparency is sustainable. Tricks are not.
By engaging in social media optimization as a sustainable marketing tactic, you build long-term value for your company.
Social Media Optimization as Sustainable Marketing
Respect for consumers and their right to choose is at the center of proper social media optimization strategy.
Scenergy Interactive can show you how easy optimizing your social media can be.
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Social Media defined:
the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.
Social media usual refers to situations where individuals create content or share content created by other individuals.
What is Social Media Content?Social Media "Content" can be
|
Digg is not a Marketing Strategy.Many novices refer to the, "just get your site on Digg," social media marketing strategy. But reality is that an appearance on Digg just creates a "One hit wonder" effect - it rarely provides any long-term value. The most common result of a website being "Dugg" is a flood of non-interested visitors that stay for 3-5 seconds and definitely don't buy anything. Plus, your server may freeze up, preventing your site from being browsed by legitimate visitors who are actually potential customers. The lesson? Digg is not a marketing strategy. |
Social Media Optimization is the method of using services like the above social media sites to:
- Identify and segment those individuals in your market most receptive to your message
- Influence those individuals in a way that brings sustainable, profitable results
What is sustainable marketing?
Marketing is sustainable when it enables your business to create positive relationships with those individuals you are marketing to. Lasting relationships with your customers are an asset to your business.
Engaging in open conversation is sustainable. Sending bulk email SPAM is not.
Transparency is sustainable. Tricks are not.
By engaging in social media optimization as a sustainable marketing tactic, you build long-term value for your company.
Social Media Optimization as Sustainable Marketing
Respect for consumers and their right to choose is at the center of proper social media optimization strategy.